💡 Look out for the rollout planned around December 2025.
With MoeGo’s upcoming Notification Compliance update, your client email and SMS messages will follow industry-standard regulations, helping you protect your business while keeping pet parents informed the way they prefer. This update ensures:
All messages follow CAN-SPAM (email) and TCPA (SMS) regulations
Clients stay in control by managing their own notification preferences
Business Workflows become more consistent across intake forms, online booking, client profiles, and message settings.
Know More About Compliance
What Is Notification Compliance?
Notification compliance refers to the legal requirements that businesses must follow when sending SMS and email messages. In the U.S., communication is regulated under federal laws such as the CAN-SPAM Act (for email) and the TCPA (for SMS/phone). At its core, compliance means:
Clients must give consent before receiving certain types of messages
Every message must include a clear opt-out path
Businesses must honor unsubscribe requests immediately
Unauthorized changes to notification settings are prohibited
✅ In simple terms: Compliance means putting control in the hands of pet parents—they decide how they want to receive messages.
Why It Matters to Your Business
For pet-care businesses, you send high-volume service updates and reminders daily. This matters because it:
Protects you from carrier filtering or message delivery blocks
Clear consent prevents disputes over unauthorized messaging
Fines or legal risk tied to improper communication practices
Helps you maintain client trust and professional credibility
Area | How MoeGo Handles Compliance | What You Need to Do |
System automatically classifies messages into Service or Marketing based on purpose and content. | ☑️ Acknowledge their difference | |
Default notification settings follow regulations automatically. | ☑️ Acknowledge the system rules | |
Every intake form includes a Marketing Policy toggle, and client preferences update automatically after submission | ☑️ Keep Marketing Policy ON | |
MoeGo prevents unauthorized changes to opt-out preferences. | ☑️ Confirm client consent before enabling SMS or marketing messages | |
MoeGo automatically stops when clients unsubscribe from the email | ☑️ Respect opt-outs — do not manually override them | |
System auto-adds compliant opt-out language to each SMS. MoeGo automatically stops when clients' messages opt out | ☑️ Review your opt-out reply periodically to ensure accuracy | |
Clients see a compliance prompt when signing up for MoeGo. Clients can update preferences via Client Portal | ☑️ Recommend clients enable service SMS so they don’t miss updates |
FAQ
Q: Why doesn’t my client see the “unsubscribe” link in their email preview?
A: The unsubscribe link only appears in the actual email delivered to clients, not in the preview shown inside MoeGo. You can send a test email to confirm it.
Q: What happens if a client submits multiple intake forms?
A: MoeGo always uses the most recent submission. The latest response determines whether the client is opted in or out of marketing messages.
Q: What if clients aren’t receiving appointment reminders?
A: Check their notification preferences. If they’ve opted out of SMS and your reminders are text-only, they won’t receive them. We recommend enabling both Email and SMS to ensure clients get all important updates.
Q: Will my clients lose past settings after this compliance update?
A: No. Existing settings automatically migrate to the new notification structure. MoeGo maps your old message preferences to the correct new categories — so you don’t need to redo anything manually.
Q: What do service-related and marketing messages include?
A: All system-generated notifications are consolidated under one unified management system, divided into 2 notification types.
Click here to review in detailed on how MoeGo messages are categorized.
If you have questions about your notification settings or need assistance setting up compliance features, reach out to our Support Team.