MoeGo automatically assigns compliant default notification preferences to every new client profile—no matter where the profile is created. This helps your business stay compliant without doing any manual setup.
This applies to all clients added through:
Manual creation in MoeGo
Text-in and call-in creation
Intake Forms
Online Booking
Branded App (beta)
Default Email & SMS Rules
What Are the Default Rules?
MoeGo categorizes notifications into service-related and marketing-related messages. Each category has its own default Email and SMS preferences.
Service message is opt-in for email and opt-out for SMS, while marketing message is opt-out for both email and SMS\
MoeGo stores these preferences automatically and will only send messages that the client has consented to receive.
Notification Type | SMS | Description | Compliance | |
Service-related | Opt-in | Opt-out | Includes appointment updates, receipts, reminders, and reports. | Clients receive these by email automatically but must consent to receive them via SMS. |
Marketing-related | Opt-out | Opt-out | Includes promotions, review boosters, and rebooking reminders. | Clients must explicitly opt in to receive these messages. |
Verification codes | - | Opt-in | Used for account verification. | These are always enabled. |
Default notification settings for new customers
Notification regulations vary widely across regions and grooming service providers. Because of these differences, MoeGo provides businesses with flexible controls rather than enforcing a universal global default.
You can set up your own company-level defaults!
The notification types and channels you select will automatically apply to all newly created customers, regardless of how their profiles are generated. You can still adjust preferences individually afterward.
Go to Settings > Communication > Preferences to configure your default rules.
Pet parent's default notification will not be overridden by your company defaults. These client-facing flows allow pet parents to select their own preferences during registration.
Your company-level defaults serve only as a baseline, which pet parents can override with their own choices.
Your default notification preference setting may be regulated in your region
By adjusting this setting, you confirm that:
Your business has obtained any required customer consent for this type of communication to ensure these messages comply with local laws.
You understand that MoeGo's default setting—sending service-related notifications via email—follow strict compliance standards, and you are opting to change this default.
MoeGo will save this confirmation for auditing purposes once this setting is applied.