MoeGo supports SMS keywords that let clients choose whether to receive service notifications or marketing messages — simply by replying to your texts.
This ensures a fully compliant communication experience while giving clients complete control.
Keywords Can Use
Clients can easily update their SMS preferences by replying with specific keywords:
STOP — Unsubscribe from service-related SMS
STOPM — Unsubscribe from marketing messages
RESUBSCRIBE — Re-enable all SMS communications
Tips: Keywords are not case-sensitive. (stop, STOP, StopM, etc., all work.)
How the System Works
MoeGo automatically adds an opt-out phrase at the end of every SMS sent from the system. This keeps your business compliant without any manual setup.
📌 You may not see the keyword line inside Message Center preview, but it will appear on the actual message sent to clients.
⚠️ Keywords Affect SMS Character Count
This keyword (approximately 20 characters) counts toward the total SMS character limit. This may change how many SMS credits a message uses.
Some existing message templates may now consume more SMS credits than before. Please review all your SMS templates to prevent unnecessary SMS use.
Auto-Reply When Clients Unsubscribe
MoeGo allows you to set up a company-level opt-out reply. When a client sends STOP or STOPM, MoeGo will send an automatic confirmation message letting them know their request was processed.
To configure:
Go to Settings > Communication/Auto Messages.
Open the Opt-out Reply Message tab.
Customize your message to include the Resubscribe keyword (so clients can opt back in later).
This automatic reply consumes SMS credits as one-way message, confirming that the client’s opt-out request was received.
FAQ
Q: Why can’t I see the “STOP” or “STOPM” text in Message Center?
A: The opt-out phrase is automatically added by the system on the backend. You won’t see it in the Message Center preview, but it will appear in the actual message clients receive. You can test this by sending yourself a message.
Q: My client texted “Stop please” but didn’t get unsubscribed — why?
A: The system only recognizes the exact keywords STOP, STOPM, or RESUBSCRIBE. This prevents accidental opt-outs from casual conversation. Keywords are not case-sensitive.
Q: A client opted out by mistake — can they re-enable notifications?
A: Yes! They can simply reply “RESUBSCRIBE” to re-enable all SMS notifications or update their settings directly in the Client Portal or Branded App.