The Marketing Campaign, specifically tailored for the pet grooming industry, is designed to boost growth and foster customer loyalty for your pet grooming business.
💎 Growth plan and above: Email campaign is available on the Growth plan and above.
Email campaign is MoeGo's one-time marketing email tool under Marketing > Email campaigns. Use it to share promotions, seasonal updates, announcements, and other marketing content with a selected group of clients.
When bookings slow down or you want to reconnect with existing clients, Email campaign brings templates, audience filters, scheduling, and performance reporting into one workflow. You can create a professional email without adding another marketing or design tool.
How SuperGrooms Uses Email Campaigns
🐶 Care Type: Grooming
👬 Team Size: 3
📍 Location: Toronto, ON
As a small team focused on personalized one-on-one grooming, SuperGrooms doesn't have time to constantly market the business. During slower periods, they needed an easy way to reconnect with existing clients and encourage repeat bookings without relying on extra marketing tools or design expertise.
By using Email Campaigns, the team sends professional marketing emails every 6–8 weeks using MoeGo's built-in templates. This makes client outreach a simple, repeatable part of their workflow while helping keep the appointment calendar full.
Business Impact
📬 60–70% email open rates
📅 Regular campaigns every 6–8 weeks to boost bookings
⚡ Fast campaign creation with ready-to-use templates
❤️ Keeps clients engaged and encourages repeat appointments
Read the full story here 👇
Explore Email campaign
Use these guides to find the level of detail you need:
Guide | What it helps you do |
How to create and send an email campaign | Choose a template, customize the email, select clients, and send now or schedule for later. |
How to select recipients for an email campaign | Review recipient eligibility and use filters to reach the right clients. |
How to manage drafts, scheduled emails, and sent campaigns | Continue a draft, manage a scheduled campaign, or find a sent campaign. |
How email campaign credits work | Understand how the selected recipient count determines credit usage. |
How email campaign reports and replies work | Review delivery, opens, clicks, replies, bookings, and recipient details. |
How to use the drag-and-drop email editor (Alpha) | Build a campaign with modular content blocks when Alpha access is enabled. |
Email campaign FAQ | Find answers about access, recipients, test emails, credits, tracking, and replies. |
What you can do with Email campaign
Start faster: Choose a ready-to-use campaign template or start from scratch.
Customize the message: Add text, images, buttons, links, attachments, and personalized content.
Target the right clients: Use client and pet filters to create a focused recipient list.
Control the send time: Send immediately, schedule for later, or save your work as a draft.
Review performance: Track sent emails, opens, clicks, replies, and attributed bookings.
How Email campaign works
Step | What you do |
1. Select campaign | Choose a template that fits your goal or start from scratch. |
2. Edit campaign | Add the subject and customize the email content. |
3. Select recipients | Review recipient eligibility, apply filters, and confirm credit usage. |
4. Schedule & send | Preview the email, send a test, then send immediately or choose a future date and time. |
Before you start
Use the MoeGo desktop web app.
Confirm that your business is on the Growth plan or above.
Confirm that you have the Access Marketing campaign permission.
Check the available campaign credits on the Email campaign list.
Make sure the clients you want to contact have an email address and are subscribed through their email-channel marketing preference.