💎 Growth plan and above: Email campaign is available on the Growth plan and above.
Email campaign is the one-time marketing email feature under Marketing > Email campaigns. It is separate from emails sent through Workflow.
Where can I use Email campaign?
Email campaign is available on the MoeGo desktop web app for businesses on the Growth plan and above.
What staff permission is required?
Staff members need the Access Marketing campaign permission to create and manage campaigns for the company.
Who can receive an email campaign?
The recipient-selection screen displays these eligibility criteria:
The client is subscribed to marketing emails through their email-channel preference.
The client status is Active.
The client profile has an email address.
You can use additional filters to target a more specific audience.
Learn more about Client & Pet List - Smart Filter 👈
Does an email campaign include an unsubscribe link?
Yes. MoeGo adds an unsubscribe link to the email delivered to the client. The link does not appear in the campaign preview.
When the client unsubscribes, their email preference is updated and they stop receiving the applicable marketing emails.
Learn more about How pet parents can unsubscribe 👈
Why do personalized values look different in a test email?
A test email lets you review the layout and links without sending the campaign to the selected audience. Some personalized content uses sample or placeholder values:
The store name uses the current business information.
The customer name displays as CUSTOMER NAME.
Dynamic link values can remain as placeholders.
Review the final recipient selection carefully even after the test email looks correct.
What happens when a client has multiple pets?
When the Pet Name personalization option is used, the email displays the client's active pet names in order and separates multiple names with commas. Deactivated pets are not included.
Why does a multi-location test email show different business information?
The preview and test email use the business currently selected in MoeGo. The final campaign uses each recipient's preferred business for the sender and business information.
This means clients connected to different preferred businesses can receive the same campaign with information for their own location.
How many credits does a campaign use?
Credit usage is based on the number of selected recipients:
Selected recipients | Credits used |
0–200 | 1 credit |
201–500 | 2 credits |
501–1,000 | 4 credits |
1,001–1,500 | 6 credits |
After 1,500 recipients, each additional group of up to 500 recipients uses 2 more credits.
Why can the report show a click I did not expect?
The Clicked metric can include clicks on the automatic unsubscribe link. Email security tools can also scan links or generate previews automatically. Because of this, the metric may include activity that was not an intentional click by the client.
Where can I read a client's reply?
Open the sent campaign's report and select Replied. When a reply is available, select View reply beside the recipient to read it.
Why did an email fail to send?
First, review the recipient's email address in their client profile. A missing or outdated email address can prevent successful delivery. Update the client profile when you have a confirmed current address.
Is Email campaign the same as Workflow email?
No. Email campaign is a one-time marketing feature under Marketing > Email campaigns. Workflow emails are configured and triggered through Workflow, which is a separate MoeGo feature.