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How email campaign credits work

Understand how recipient count determines campaign credit usage and where to check your remaining credits.

Written by Marina

💎 Growth plan and above: Email campaign is available on the Growth plan and above.

Campaign credits determine how many email campaigns you can send during a subscription cycle. The credits used for one campaign are based on the number of selected recipients.

Credits included with your plan

Plan

Campaign credits per subscription cycle

Growth

10 credits

Ultimate

15 credits

Your current balance appears as Available credits on the Email campaign list.

How credit usage is calculated

Selected recipients

Credits used

0–200

1 credit

201–500

2 credits

501–1,000

4 credits

1,001–1,500

6 credits

After 1,500 recipients, each additional group of up to 500 recipients uses 2 more credits.

Examples

  • A campaign with 150 selected recipients uses 1 credit.

  • A campaign with 485 selected recipients uses 2 credits.

  • A campaign with 569 selected recipients uses 4 credits.

  • A campaign with 1,200 selected recipients uses 6 credits.

Check credits before sending

  1. Open Email campaigns: Go to Marketing > Email campaigns.

  2. Check the balance: Review Available credits before creating the campaign.

  3. Create or edit the campaign: Continue through the campaign content step.

  4. Open Select recipients: Review the selected recipient count.

  5. Confirm the calculation: Check Campaign credits used before continuing.

The credit estimate updates with the selected audience. If you change the filters and recipient count, review the credit usage again before sending.

Plan an audience around available credits

If a campaign requires more credits than expected:

  1. Review the client list: Confirm that every selected recipient belongs in the audience.

  2. Refine the filters: Narrow the audience to the clients most relevant to the campaign.

  3. Check the new total: Review the updated recipient count and credit usage.

  4. Continue when ready: Move to Schedule & send after confirming the audience.

Learn more about Client & Pet List - Smart Filter 👈

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