🌱 MoeGo Ads is launching soon. If you're interested in being one of the first to try it, contact your account manager or MoeGo support to get on the early access list.
Creating an ad campaign in MoeGo Ads takes about 10 minutes. You provide a few details about your business, choose where you want to advertise, and pick a daily budget. AI builds your ad copy, selects your keywords, and optimizes your campaign from there.
If you haven't set up MoeGo Ads yet, start with [Set up MoeGo Ads] first👈
Before you start
📝 Note: You'll need the Access ads permission to create a campaign. If you're a Manager or Staff member without this permission, ask your account Owner to grant it in your Roles settings.
Make sure these are already in place:
An active MoeGo Ads subscription
Your Google Business Profile is connected
A payment method is added for ad spend
You'll also want to have ready:
Your business logo (required)
A few photos of your business or services (used in your ads)
Your business phone number for call tracking
How to create a campaign
In the Ads section, open Advertising and click Create Campaign.
The campaign builder walks you through multiple steps, and you'll review your ad credit and checkout at the end. You can move back and forth between steps before launching — nothing is charged until you complete checkout.
Step 1: Describe your business
The first few screens of the campaign builder collect the basics — your logo, what your business does, and how you want your ad to sound.
To get started, write a short sentence describing your business.
Upload your logo so it appears in your Google ad.
💡 Tip: Specific details work better than generic ones. "A family-owned mobile grooming business serving small to medium-sized dogs across north Austin" will generate stronger ad copy than "A pet grooming business."
AI takes over from here. Based on your description, the system generates your ad headlines, descriptions, and keyword themes automatically.
You'll see a real-time preview of how your ad will look on Google Maps and Search. If something doesn't feel right, you can regenerate anytime — but most businesses find the first version works well.
💡 Tips: You can also upload photos of your business at this stage. Real photos of your shop, your team, or your work tend to perform better than stock images.
Step 2: Set your audience
Your campaign will only show your ad to people inside the area you define here. You can define where your ad reaches.
You have two options:
Radius around your location — set a distance in miles from your business address. Default is 5 miles, but you can go up to 100. Most grooming salons and boarding facilities use 5–15 miles.
Zip codes — enter specific zip codes if you know exactly where your customers come from.
💡 Tip for mobile groomers: Set the radius to match your actual service zone, not the default 5 miles. Mobile businesses often serve 20–40 mile radii.
A live map shows the area you're targeting so you can see exactly who will see your ad.
📝 Note: Call tracking is enabled by default
If Call Insights is on, calls to your business will be routed through our advertising partner's tracking number for analytics. There's no delay in how calls reach you — they forward instantly.
Step 3: Set your budget and launch
Almost done. Choose your daily ad budget from three tiers:
Tier | Daily budget | Monthly cost |
Small | $7/day | ~$210/month |
Medium (recommended) | $10/day | ~$300/month |
Large | $15/day | ~$450/month |
Review your Ad Credit Balance
After selecting your budget, you'll review your Ad Credit Balance. Enter a card for future billing, and click Launch Campaign.
📝 Note: Automatic top-up is strongly recommended. Without it, your campaigns will pause when your credit reaches $0, and you'll need to manually add credits to resume.
📝 Note: Because your first month includes $210 in promotional ad credit, most new subscribers will see "$0 due today" on the checkout page. Your card is saved for future ad spend, which only begins once the credit is used up.
Your campaign goes live shortly after launch. Google needs a short window to review and approve the ad.
What happens next
Your campaign goes live within about 30 minutes after launch (once Google approves the ad). After that, here's the timeline to expect:
Days 1–12 — Learning phase. The AI is optimizing targeting and spend behind the scenes. It's identifying the right audience, testing placements and signals, and figuring out whether additional keyword refinements are needed. Impressions typically show up before clicks and calls stabilize.
First month — Directional results. You'll start seeing early insights and, for most businesses, first bookings. Don't judge full performance yet — the AI is still learning your local market.
6–8 weeks — Strongest performance. This is when most businesses see their strongest results, as the AI has enough signal to optimize efficiently.
The longer your campaign runs, the more efficient it gets. Which is why we recommend leaving it evergreen — pausing and restarting resets a lot of what the AI has learned.
You can monitor clicks, impressions, calls, store visits, and conversions any time via Campaign Details, and pause campaigns without cancelling your subscription.