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Sell A Membership

Sell a plan from Business Web, send a client-specific purchase link, or offer eligible plans through Online Booking.

Written by Marina

💎 Ultimate+ only: This feature is available on the Ultimate+ plan.

📝 Note: Memberships are available only to businesses using Smarter Invoice.

Clients can purchase an Active Membership plan from staff in Business Web, through a client-specific message link, or through Online Booking.

👉 Learn more: Membership Overview for how recurring charges and benefits work after purchase.

Use this guide to choose the right purchase method and understand how start dates, plan visibility, and saved payment methods affect the sale.

Prerequisites

Before selling a Membership, confirm:

  • The plan is Active and available at the selected location.

  • MoeGo Pay is set up.

  • The client has or can add a usable saved payment method.

  • You have permission to sell Memberships.

  • Purchase via Online Booking is enabled when the client will purchase online.

Sell Membership In-Store (Desktop)

Step 1: Start a membership sale

  1. Click the + Add button in the top navigation bar

  2. Select Sell Membership

  3. Choose the business location

Step 2: Select client and membership

  1. Search for and select the client

  2. Choose the membership you want to sell

Step 3: Choose the membership start date

The available options depend on how the membership billing schedule was configured.

Membership with No Fixed Billing Schedule

This applies when the membership was set up with “Date of Sale” as the billing schedule.

Available options:

  • Date of Sale
    The membership starts immediately on the date and time of purchase.

  • On a Specific Billing Day
    Choose a future date and time to start the membership.
    All future billing cycles will renew on this same date and time.

Membership with a Fixed Billing Schedule

This applies when a billing schedule was defined during membership setup.

  • Date of Sale will not be selectable.

  • Only specific billing dates will appear on the calendar.

  • The billing time is fixed and cannot be adjusted.

Example:
If a membership is set to bill weekly on Mondays at 9:00 AM, only Mondays will be selectable in the date picker, and the time will remain locked at 9:00 AM.

All future billing cycles will renew on this same schedule.


Step 4: Take or schedule payment

Click Take Payment or Schedule Payment, then:

  • Select an existing card on file, or

  • Enter a new card

If Processing Fee by Client is enabled(Settings → Card Processing → Payment Preferences), you’ll see an option to include Convenience Fees.

Payment notes:

  • Cards are authenticated with a $0.50 pre-authorization, which is immediately released

  • New cards entered will be saved to the client profile for future use

Important billing notes

  • The membership start date establishes the billing cycle

  • Memberships renew automatically on the same day and time each cycle

  • Billing cycle and schedules cannot be modified after the membership is sold


Send a client-specific purchase link

You can also sell memberships by sending a purchase link.

How to send a link

  1. Navigate to the Message Center

  2. Click the Link widget below the message box

  3. Select Subscribe Memberships

  4. Choose a membership to generate a purchase link

📝 Note: A Membership purchased through a client-specific link starts on the purchase date. The client cannot select a different start date in this flow.

You’ll see a placeholder like:
​{membershipLink:2102:EP Monthly}

Once sent, this placeholder is automatically replaced with a unique purchase link for the client.

Client experience (membership link)

  • Clients can add a new card or select an existing card on file

  • The membership starts on the purchase date

  • Clients cannot choose the start date

Once a membership is successfully purchased, the client will see a confirmation page.

On this page, clients can:

  • Click View Details to review their membership information

  • Click Book Now to go directly to the online booking portal

Selecting Book Now will automatically redirect the client to online booking, allowing them to schedule services using their new membership benefits right away.

Offer Memberships through Online Booking

Before selling online, make sure “Purchase membership via Online Booking” is enabled in the membership settings.

Option 1: Share booking link

  • Copy your Online Booking Membership link from
    ​Online Booking → Settings → Overview

  • Share the link directly with clients

Option 2: Booking storefront

  • Clients can click Purchase Membership directly from your online booking storefront

Membership Purchase Flow (Client Side)

  1. Click Purchase Membership

  2. Log in using their phone number

  3. Select a membership plan

  4. Review membership details

  5. Add a new card or choose an existing card

  6. Accept terms and conditions

  7. Confirm payment

Why a plan may not appear

A plan may be unavailable when:

  • The plan is Inactive.

  • It is not offered at the selected location.

  • Online purchase is disabled for the plan.

  • The client's pet information is missing or does not match the plan's eligibility settings.

  • The selected service or add-on is not included in the plan's target items.

  • The same client already has the same plan in Scheduled or Active status at that seller location.

For a multi-pet purchase, the current flow can show the plan when at least one selected pet has an applicable target service or add-on.

Example:
If a membership includes Full Service Grooming – Small, it will only appear for clients who have a small-sized pet on their profile.

💡 Card saving reminder

When a client successfully purchases a membership, the card they use is automatically saved to their profile for future transactions.

Limitations

  • Business App cannot sell New Membership.

  • Clients using a message link cannot choose another start date.

  • A fixed billing schedule limits which start dates and times can be selected.

  • Clients cannot change the recurring payment method themselves after purchase.

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