MoeGo Integration - Google Advertisement & Report (Beta)

During the beta phase, access is limited to selected users with specific use cases. If you’d like to learn more or request participation, please reach out to your Account Manager.

With this integration, you can:

Connect your Google Ads account to MoeGo in just a few clicks.
Track ad performance metrics—such as impressions, clicks, leads, and conversions—directly in your Leads Dashboard.
Attribute bookings and revenue back to ads using Google’s Click Identifier (GCLID). This means you can finally measure which ads drive real appointments and sales.

Who Can Use This Feature?

Currently available only for Leads Management beta users.
Designed for businesses actively running Google Ads campaigns.

💡 Note: Google Ads Integration and its reporting are part of the Leads Management feature. Learn more here.

Integration Setup

Go to Settings > Integrations > Google Ads
Follow the steps to connect your Google Ads account.

Reporting Access

Once connected, go to Insights > Dashboard > Leads
Here, you’ll find ad performance metrics displayed alongside booking funnel data.
Metrics include: impressions, clicks, leads, conversions, and revenue.

Data is updated with a 2-day delay.

Google Ads Metrics

Metric	Description	Note	Data Source
Impressions	Total times your Google Ads were shown to users		Google
Clicks	Number of times users clicked your ads		Google
Leads	Prospects who entered MeoGo online booking	This is consistent with prospect in MoeGo: has 0 appointment and was created from abandoned bookings, intake forms, calls, or messages	MoeGo
Clients	Number of customers that make an appointment	Leads that completed a first paid booking or purchase. Note: Client who canceled the appointment remain as "Client", not reverting as Leads.	MoeGo
Appointments	Expected service bookings attributed to the ad campaign Tied to expected first-order revenue	The number of new client bookings, linked to first-order revenue.	MoeGo
First order value	Combined expected revenue generated by those clients’ very first transactions	Known as "Landing revenue". Expect sales (non-cancelled) for fist booking：Total expected refers to the amount that should be received for all invoices, after applying discounts and other deductions. This amount includes tips and taxes.	MoeGo
First order value ROI	First-order expected revenue / Spend on Google Ads		MoeGo
LTV Revenue	Combined expected revenue generated by those clients’ all transactions	The accumulated expected sales	MoeGo
LTV ROI	LTV expected revenue / Spend on Google Ads		MoeGo
Amount spent	Amount spent on this campaign		Google
Conversion Rate	Leads / clicks × 100%		MoeGo
CPA	Ad spend / number of clients	Cost Per Conversion, Also known as Cost per Acquisition.	MoeGo
CPC	Ad spend / clicks	Cost per click	Google
CPL	Ad spend / leads	Cost per Lead	MoeGo

FAQ

Q: What plan is this feature available on?
A: Once generally available, Google Ads Integration will be included in the Ultimate Plan.

Q: Is this feature available to everyone?
A: Not yet. Since Leads Management is in Closed Beta, Google Ads Integration is also limited to beta users.

Q: What’s the difference between Google Ads Integration and Google Ads Reporting?
A: Integration is the setup step (connecting your account). Reporting becomes available only after integration is completed.